Category Archives for Marketing

Understanding the AIDA Formula

In advertising there are tried and true formulas that you can use to ensure effectiveness. One of these is called the AIDA formula. AIDA stands for Attention, Interest, Desire and Action. Using this formula in all of your ad copy is a way to check whether or not the advertisement will be effective before you […]

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Making a Lean Budget for Your Home Business

You need to create a budget for your home business in order to know whether or not you’re making a profit, expanding your business, and achieving the goals that you want. Budgets help you plan for the future, manage cash flow, and even secure financing if you should need it in the future. Research Your […]

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How to Use Images with Your Blog

In order to bring your blog posts to life, it’s important to add images. Images add interest, color, and even more understanding to the reader of the information you’re trying to convey. But there is a lot to know about using images to ensure that you get the most from them on your blog. Understand […]

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How to Make a Wow-Worthy Profile

Today, a social media profile can either make you or break you. If you haven’t given a lot of thought to your profiles, then it’s time to pay attention to them. Most people, before following, liking, or friending you on social media will click and look at your profile to ensure that you’re the type […]

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How to Improve Your Mobile Marketing Methods

Marketing on mobile today is a lucrative way to get your products and/or services in the mind of your customers. But, there are some things that you can do to ensure that mobile marketing works even better for you and your business. Ensure That Your Website Is Mobile Ready Don’t just start a mobile marketing […]

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How Often Should You Review Your Marketing Strategy?

Like most plans you make for your business, nothing is like the reality. Once you have started implementing your marketing strategy and see how close your assumptions match the reality, you can start tweaking the plan to keep it fresh and reality based. There are many ways to test whether or not you need to […]

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How Becoming an Author Can Increase Your Expert Status

A great way to become an expert in your niche is to become an author. Writing a book requires that you know something about your topic, and are able to communicate it in a cohesive way that makes sense to your audience. It’s one of the most tried and true ways of building up expertise […]

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Get the Most from Search Engine Traffic

Search engine optimization is an important component in online marketing. It uses techniques to ensure that your website or blog receives as much traffic as possible from all the search engines. But, you don’t really want all the traffic; you just want the traffic that is right for your website. You want targeted traffic that […]

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Facebook Ads Best Practices

Facebook ads are a great way to get the word out about your products and/or services. Facebook offers PPC and CPM ads. A PPC campaign is a pay-per-click campaign that you only pay when people click, while a CPM ad means that you pay a set amount for views. Both are good ways to run […]

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Eight Tips to Conducting a Successful Webinar

Webinars are amazing events that can help you move your business to the next level, teaching your audience about something specific and special to their niche. You can use a webinar to inform, educate, and engage with your audience in a more personal way than via blog posts, videos, or social media. But, it’s important to […]

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