“Mobilegeddon” the masses cried when Google announced the mobile-friendly changes it would be making. Sites that passed the mobile-friendly test would be given a higher ranking than sites that were merely responsive or were not optimized in any way for mobile use.
Google did make mention of the fact that the changes were specifically designed for mobile results, but the masses had already cried and few heard the calming words offered up by Google.
Mobile-friendly is a GOOD THING. If your website is not currently mobile-friendly, then you are making it less likely that the largest percentage of users will ever visit your site. More people surf the internet through mobile devices than with any other method.
Mobile-friendly can also be an easy thing. Google has set up an explanation of what makes a website mobile-friendly. Google also offers a test to insure that your website meets the Google requirements.
Top Things to Include in Your Mobile-Friendly Website
1. Create a strong call to action what is displayed front and center of mobile devices. Know what you want visitors to do and ask them to do it when they land on your website.
2. Keep it simple. Clean and precise content that displays on the mobile device will make it more likely that mobile visitors will utilize your site.
3. Keep it short. Remember that answering questions or filling out forms on mobile devices can be more challenging than for laptops and desktops. Minimize the number of fields or offer autofill when possible.
4. Make “home” easy to find and use. Easy navigation is essential for mobile-friendly.
5. Keep it about that initial call to action. Your company may run specials or feature events, but ultimately your website needs to be about that call to action.
6. Make search easy. Keep the search button in an easy to find location.
7. Create a user friendly site. Although it is all about your call to action, it is also all about the visitor. Allow the visitor to use your site before she is forced to commit to the call to action.
8. Offer conversion buttons. Allow information to be easily accessed across platforms or sent to a second platform for use at another time.
9. One or the other. If you are not ready to commit to the mobile-friendly way of life, stick to the traditional website. Avoid mixing in elements of mobile-friendly until you are ready to optimize for mobile users.
10. Avoid making more work for the user. Create a site that will adjust the size of the screen appropriately so that users do not constantly have to adjust the size to get the information needed.
There are a number of things that you can add to your website that will continue to enhance the mobile experience without detracting from the desktop experience. Work with a website designer to discover which elements work best for your company. Embrace the Google mobile-friendly changes and elevate your website for the largest percentage of users today.