When you start a membership program you want to have a steady flow of new members entering the program at any given time. The average time someone stays in a membership program is usually 12 weeks or 3 months. Therefore, you need a constant stream of people coming into the membership to keep it full and active.
Members Only Referrals
One of the easiest ways to not only encourage people to stick around longer than 12 weeks but also to get new members, is to allow members to refer your group. Require people to stay a member to be able to refer the group and receive commissions. Offer a nice 50 to 60 percent recurring referral percentage to the members who refer others. This will keep them around longer, as well as get more members.
If you don’t want to allow only members to promote your group, you can let affiliate marketers promote it. But, you do want to choose the marketers carefully to ensure that they will use honest methods to promote your group. Provide graphics, blog posts, and other information to help them market your membership.
Make YouTube Videos
A good YouTube video can go viral. If you create a regular channel on YouTube that people like to watch, it is another means of promotion for your membership program. You don’t even have to mention the membership program other than at the end of the videos, and in the description bar. Ask people to share – this is a great way to get other people to promote your membership program.
People love sharing infographics that give data that the audience needs to know. They also are more likely to share visual material than the same data in print or a blog post. The best way to start is to put the graphic on your social media networks. Ask your family and friends to share, and you’ll create momentum.
Provide Excellent Graphics
Other people are more likely to want to promote your membership group if you offer good material and graphics to help them promote it well. Memes, infographics, videos and more all offer everyone a good way to promote your membership program.
A really good way to promote your membership group is to ask movers and shakers within the industry to host a webinar where you’ll be the guest. You will answer questions and then promote your membership at the end of the webinar.
Ask for Testimonials
The testimonials of others will help you promote your membership program, but it will also help other people promote your group. The more good things you can show people about your membership program, the better. The more good people see, the more they’ll want to help promote your membership.
Memberships are a lucrative way to create a new stream of income based on the niche you’re already involved in. You can provide your products and/or services in an entirely new way that guarantees regular and timely income.