Webinars are amazing events that can help you move your business to the next level, teaching your audience about something specific and special to their niche. You can use a webinar to inform, educate, and engage with your audience in a more personal way than via blog posts, videos, or social media. But, it’s important to ensure that you cover all your bases.
1. Choose Your Technology Carefully
Based on your budget, technical skills, and needs, decide which technology will work best for your purposes. Test out a few different choices to ensure that the software works in the manner that is intuitive to and useful for your needs.
2. Add Value to Your Attendees
Send information to the participants prior to call so that they know what to expect and can come up with questions to ask. Have them submit some questions in advance so that you can personalize the event to the people who will be attending.
3. Choose a Topic That Appeals to Your Target Audience
As you plan your webinar, it’s important to understand who your audience is and what they need to know. Make the webinar focused on one thing that your audience needs to know so that you can provide superior value to them during the event.
4. Joint Venture with Movers and Shakers in Your Niche
Find popular people within your niche – who market to your same audience but who aren’t direct competition – to join you and conduct part of the webinar. Or, offer them a large affiliate commission to promote your event to their audience.
5. Have the Event at the Right Time
If you know your audience well, you’ll know when you should have the event. You don’t want to have it at the wrong time for your audience because they may not be able to attend. If you’re unsure about when is the best time, try surveying your audience.
6. Encourage Engagement
Ask for questions in advance and during your event to encourage engagement. Set up a hashtag and ask attendees to live tweet the event. Create fun memes to share during the event. The more engagement that you can get before, during and after the event, the more likely your attendees are to buy from you and continue their relationship with you.
7. Focus on Building Relationships
Try not to make the entire event about selling your products and services. Instead, make the event about building relationships with your audience. Provide so much value to your audience that they want to follow up with you and they want to buy what you’re offering. Make them want to look you up and learn more about you.
8. Always Follow Up
Do not wait too long after the event to follow up. One way to follow up is to offer a recording of the event, transcripts of the event, or other information to help remind the attendee what they learned. Finally you can start telling them about the products and services you offer to help them implement what they learned.
Webinars offer an exciting way to provide personalized attention to your audience that they will appreciate. It’s a great addition to a membership website, too. You can use them as weekly calls or monthly benefits for members. It’s totally up to you.
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